Oprah Winfrey, Emma Thomas, Christopher Nolan, Robert Downey Jr., Charles Roven, Matt Damon and Ludwig Göransson at the 81st Golden Globe Awards held at the Beverly Hilton Hotel on January 7, 2024 in Beverly Hills, California.
  • 81st Golden Globe Awards

2024 Golden Globes Garner Highest TV Ratings in Four Years

The Jan. 7 Golden Globes was established as a hit by the overnight ratings, but new figures show that it was more successful than first thought.


The ceremony aired live on CBS and Paramount+. Nielsen ratings said the live broadcast earned 9.4 million viewers one day later. However, final figures put the audience at more than 10 million, up 50% from last year and its largest audience since 2020. The Golden Globes was the second-largest live-streamed CBS special event on Paramount+ in terms of average minute audience (AMA) and reach.


The 81st annual Golden Globes scored an additional 6 million streamed views on Penske Media’s Harmony Platform in its first 24 hours, bringing total views to 16 million. That platform includes such sites as Variety, Deadline, The Hollywood Reporter, Robb Report, WWD, and Vox.


In other good news for the making-a-comeback Globes, several doomsday predictions never occurred. Some websites in December said no stars would show up. (They did). Multiple sites also reported that 64 Golden Globes voters were “threatening to withhold their final ballots” to protest that they wouldn’t be seated in the Intl. Ballroom at the Beverly Hilton. As it turns out, only a handful made the threat, and all of them voted.


The 64 individuals in question are “legacy voters,” meaning they were members of the Hollywood Foreign Press Association who carried over into the new Golden Globes organization when the HFPA was dissolved. Those legacy voters are part of the 300 individuals worldwide, in more than 70 countries, who voted on this year’s awards. And, despite some weather warnings, it didn’t rain on the show.


The 2024 engagement is excellent growth for The Globes, as it’s undergone significant organizational change and ignites even more hope for the future.